Jena Cash, founder of SoCo Lashes, is not your average entrepreneur. With a career spanning over two decades in the beauty industry, Jena’s journey has been anything but conventional. Her passion for nature and sustainability led her to establish SoCo Lashes in 2016, the world’s first eco-friendly eyelash extension company. What sets SoCo Lashes apart is not just their innovative products and trainings for beauty professionals but also their unwavering commitment to environmental responsibility.
The brand’s ethos revolves around providing beauty professionals with high-quality, eco-friendly eyelash extension supplies while empowering them to stand out in a crowded market. Through SoCo Business Retreat, Jena aims to mentor women entrepreneurs and guide them on the path to achieving seven-figure income business plans. As a single mother who has overcome various challenges, Jena embodies the spirit of perseverance and resilience, demonstrating that success knows no bounds.
Looking ahead, SoCo Lashes envisions itself as one of the leading brands in the industry on a global scale within the next five years. With a focus on building an emotionally resonant brand that fosters strong connections with customers, the company is poised for significant growth and expansion. Jena believes that success in entrepreneurship lies in creating a brand that resonates with people, allowing customers to become advocates who organically promote the business.
In terms of product innovations, SoCo Lashes has been at the forefront of revolutionizing the eyelash extension industry. From introducing ‘The Jena Lens,’ the first lash lens in the market, to developing biodegradable lash boxes and unique offerings like the Lash Shampoo Bar, the brand continues to push boundaries. Their commitment to sustainability is evident in their use of almost 100% biodegradable and recyclable packaging materials, setting a new standard for eco-conscious beauty brands.
Notable achievements include being recognized for their lash adhesive, which ranked among the top three best adhesives in the industry. Moreover, their introduction of the .04 diameter has revolutionized lash extensions, offering unprecedented versatility to lash artists. Additionally, SoCo Lashes has pioneered the concept of business retreats tailored for beauty professionals, providing a unique platform for collaboration and learning.
As SoCo Lashes spearheads innovation and sustainability in the beauty industry, its influence continues to grow. With a vision to shape the future of eyelash extensions worldwide, Jena Cash and her team are dedicated to driving positive change and empowering beauty professionals to reach new heights of success.
